Shown below is an e-mail received by Andy Wirth, VP of Sales & Marketing for The Western Resorts Steamboat Ski & Resort Corp. (which operates the Ski Area). It is from Brad H. of Round Rock, Texas. We think it sums up the experiences of many, many people who have visited Steamboat Springs:

Andy,

We had a GREAT time in Steamboat. We chose Steamboat over our old standby - Breckenridge - due to your obvious focus on kids and families. We have a two and five year old. From your website to the travel agents to the actual treatment and hospitality we received while in Steamboat, you delivered on the marketing messaging.

It was refreshing to be in a resort town with such friendly, sincere and accommodating people. The staff at our condo (Trappeurs Crossing), "Mary" at Steamboat Central Reservations, the Resort Quest and Alpine Taxi shuttle drivers, the wait staff at Slopeside Grill, the chairlift operators, the bank teller downtown, the skycaps at the airport, the folks at Saddleback Ranch - all of these experiences were positive and genuine. I hesitate to go on for fear that you might think I am heavily medicated and love everyone and everything. The truth is, I am extremely hard to please. I have studied customer service for over 15 years and have learned that, too often, feedback is not solicited or shared. The entire experience we had was authentic - and still somewhat unbelievable.

I am not sure what you will do with this feedback. I know as a marketing professional for the last 15 years, that some element of this feedback is captured in a database. That is fine and necessary. But, I would hope you share this up and down the flagpole and be sure that all of the folks in this chain of experience receive some feedback. My hope is that this is a repeatable process and that other families are enjoying the same experience.

I would also hope that your resort and community are able to maintain this level of service - for it makes you unique and will surely draw families back to the mountain.

Please don't let this note sit idle in your inbox. Forward to as many in your network as you are able. The village that worked so hard to make my time (and my family's) in Steamboat enjoyable needs a pat on the back and they need to know that they are the reason your resort is succeeding.

You are more than welcome to include any and all comments in this email on your website or in promotional material.

Best wishes in your new year. We will be back.

Sincerely,

Brad H.
Round Rock, Texas

    There's no better way to go!